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Managing the personal brand
Writers have understood the power of the personal ‘brand’ for a long time. Publishing houses know that it is the name of the author that sells the book, not the logo on the spine. Therefore, publishers...
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Even social media experts make mistakes!
If you were somehow able to fire a virtual gun at Twitter, chances are you’d hit a social media consultant. Some of you may already be picking up the gun based on that promise, but wait – I’m making a...
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